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CORPORATE SOCIAL RESPONSIBILITY DAN STRATEGI PERUSAHAAN: PERSPEKTIF PENDEKATAN KUALITATIF (STUDI KASUS PADA PT APAC INTI CORPORA BAWEN SEMARANG)

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Series Title

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Call Number

01

Publisher

: ., 2012

Collation

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Language

Indonesia

ISBN/ISSN

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Classification

01/Pen dos Kendeng/III/2012

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Keyword: Corporate Social Responsibility, Corporat

Specific Detail Info

Abstract This study aims to look at the phenomenon of CSR programs and corporate strategy. In this study, used a qualitative approach, the analysis of the phenomenology. Object of research in this study conducted at PT APAC INTI Corpora Leghal and Public Relations Division. Impression Management Theory and Stakeholder Theory is used as the basis in this study. The results of this study indicate that CSR programs conducted at the company has been integrated with corporate strategy. This study is very subjective, so it needs to research conducted by other companies that object to obtain another picture related to the implementation of CSR in Indonesia. Keyword: Corporate Social Responsibility, Corporate Strategy, Qualitative Approach, Phenomenology

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